- Christensen, Seeing What’s Next – Part 1 – Using Theory to Analyze
- “Ecologizing Mobile Media,” by Howard Rheingold. 2004.
- “Determining Uses and Gratifications for the Internet,” from Decision Sciences, Vol 35 No 2, March 2004.
The readings by Rheingold and Christensen provided me with frameworks to identify key factors present in the evolution of technology in the marketplace, and I believe they can be used jointly to evaluate upcoming change, rather than viewing them as two separate approaches. The third reading (Stafford) was more of psychological approach to the process of technology adoption.
Although both Rheingold and Christensen use the telecommunication industry as a case study, I interpreted Rheingold’s application of Neil Postman’s “Ten Principles of Technology” to mobile phones, as model for why innovation and change happens in an industry segment. On the other hand, Christensen shows us a model of how to evaluate “what’s next”.