Can UGC change production models of goods?

Last year, as I was researching UGC (user generated content) I starting to observe that some physical goods manufacturers are adopting a form of user-generated content. They allow consumers to create (at least to some extent) the goods they purchase. Instead of having factories produce mass articles determined by a few producers, could factories become on-demand production houses based on the individual designs of their customers?

Trendwatching.com calls this trend MIY “make it yourself”, where users can design their own furniture, jewelry, and other goods, while the business serves as the production center, converting the digital information to actual products. An interesting example of this is Ponoko.com , an online factory in New Zealand, where you can design your own furniture among other goods. This one goes beyond the standard t-shirt and mug design shops like cafepress.com

Published by

Adriana

Tech marketing executive. Latina who loves the rain. Proud mami of two amazing children.

One thought on “Can UGC change production models of goods?”

  1. Hi Adriana,

    Cheers for the post about us. It’s been a crazy but exciting time at Ponoko!

    Do you have an email that we can add to our media list? PROMISE we don’t spam endlessly, as having been in the industry that would drive me nuts too! So only the odd media release or news story here and there that you may find interesting!

    Cheers,
    Nic.

    Nicola Ward Able
    Communications Manager
    +64 21 642 515

    Ponoko – Make it Real
    ……………………………………………………………………………………………………………..
    USA || +1 415 335 4471 || 1st Floor || 795 Folsom Street || San Francisco

    NZ || +64 473 0031 || 1st Floor || 27 Dixon Street || Wellington

    http://www.ponoko.com

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