Media Transformation

We (my MCDM classmates) been having a discussion in on what we understand of the concept of media, and what is ‘flip’ the media. Although the discussion quickly turned to the practical application of the blog scope and it’s organization, there were a few reactions from my classmates worthy of note, in particular John Liston really hit it in his comment:

“That being said I see “flip the media” as a new way of thinking. I cringe at using the cliché of “democratizing the media” but it seems as if that is the whole idea. The ability of the common person to share the news without the gatekeeper seems to be at the very heart of what we are doing. I don’t think we should be hung up on certain technology but rather the phenomenon that each and every person has access to news from everywhere and is able to contribute to the conversation. Technology is just a tool, the idea that is becoming affordable to all is the revolution.

From a journalism background this was my own eye opening epiphany when I understood that the fundamental change between the old way of reporting news and our current time is that we must engage in a conversation rather than a one-way communication.”

Now this leaves us with the very provocative question, what happens if ‘old’ journalism goes away? This was the central idea on a recent New Yorker article ‘Out of Print’. Read it!

However, as much as the news industry is the hardest ht one right now, I see the entire communication industry being impacted. From design, advertising, entertainment to information. We industrialized communication because the cost of producing communications and distributing was costly (starting with the printing press), but as John says the fact that this same technology is getting cheaper and easier is at the core of th ‘de-industrialization’ of communications as a whole. Benkler would probably think, well communications was never supposed to be a commercial activity. Was it?

Anyway, I go back to Ellen Lupton’s thinking that perhaps the answer is that the more people experience and know about something, the more they demand of it (she was referring to food, music and design, I’m thinking of media)

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Tech marketing executive. Latina who loves the rain. Proud mami of two amazing children.

One thought on “Media Transformation”

  1. Hi Adriana,
    I am currently in the Sultanate of Oman, attending a Forum on Organizational Learning, and the theme of freedom of being informed is an important issue here.
    Old journalism will be there for all those who feel better that way, ans as soon it become a non profit activity, will dissapear.
    Congratulations on you Blog

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