NY Times David Pogue’s review of the Flip continues to attract a lot of reaction. See the follow up post ‘Why There Aren’t more Flips“. Funny how this little thing can create some much reaction. It’s premise is SIMPLICITY (even though sometimes it fails to deliver on that). This principle simplicity seems to the key to success when it come to technology and it’s most iconic example: the iPod.

In spite of what some of Pogue’s readers commented, the principles of simplicity are all around us and it’s an important model to study and understand. It can be a core guide us through creation, from a pitch, to a script, or an application. For example, check out 37 signals, a company purely based on the idea of simplicity by developing discrete task applications. They have produced incredible popular and simple applications like basecamp (Wired has featured the company, the owners and their products several times).

Furthermore, the immediate benefit of simplicity is SPEED, which in today’s world seems to be the winning strategy. My classmates, Kirk Mastin and John Liston produced 5 videos in 10 days using the Flip while shooting Independent America: Rising from Ruin. They shot on the road, edited in the back of the car, and published whenever they found a wi-fi spot. All this possible because they had a little, simple, push-the-button camera.

Posted by Adri

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Tech marketing executive. Latina who loves the rain. Proud mami of two amazing children.

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